Sony A7S III Digital camera Introduced


Sony lastly introduced the long-rumored Sony A7S III digicam, the digicam includes a redesigned 12MP BSI CMOS Sensor. The digicam additionally options the most recent era of the BionZ XR picture processor. The digicam options no overheating difficulty even when used for 1 hour at 4k 60p as claimed by the digicam maker.

Sony A7S III digicam includes a native ISO vary of 80-102400, which may develop to 40-409600. So, particularly for low-light video work, the digicam will work like a allure. Sony claims that the sensor is model new and options 2X readout pace in comparison with the older gen. of the Sony A7S II sensor which in flip reduces the rolling shutter impact of the sensor.

Sony A7S III Main Options

  • 12MP BSI CMOS sensor
  • Bionz XR processor
  • On-sensor part detection
  • 759-Level Quick Hybrid AF
  • ISO 80-102,400 (expandable to 40-409,600)
  • 9.44M dot EVF with 0.91x magnification
  • 4K video at as much as 120p, 60p for ‘no less than an hour’
  • 16-bit Uncooked video output at as much as 60p
  • 10-bit 4:2:2 inside seize (in codecs together with H.265 and All-I H.264)
  • Absolutely articulating LCD
  • 5-axis in-body stabilization with Regular shot lively mode
  • Twin card slots that every settle for both SD or CFexpress Kind A

1596064807 816 Sony A7S III Camera Announced

Lastly, Sony added a Var-angle show display to its Fullframe cameras after introducing it in Sony ZV1 digicam.The menu system has been refined and is simpler to navigate. The digicam has a full-size HDMI port together with headphones and mic sockets, dual-band Wi-Fi, and help for USB Energy Supply. It has twin dual-format reminiscence card slots, each of which may deal with an SD or CFexpress Kind A card.

The a7S III might be obtainable in late September for $3499.

Get the Sony A7S III Digital camera from B&H Retailer

1. Sony A7S III Press Launch

Extremely Anticipated Sony Alpha 7S III Combines Supreme Imaging Efficiency with Traditional “S” Collection Sensitivity

New Alpha 7S III Empowers Creators with 4K 120P[i] Video, 10-bit 4:2:2 Recording, 15+ Cease Dynamic Vary[ii], Improved AF Efficiency and More

  • Newly developed BIONZ XR™ picture processing engine with eight instances extra processing energy[iii] and a model new 12.1-megapixel (, efficient) back-illuminated full-frame Exmor R™ CMOS picture sensor, considerably lowered rolling shutter impact[iv]
  • Extremely-high sensitivity with ISO vary expandable from 40 – 409,600[v]and improved picture high quality by roughly 1 cease noise discount[iv] within the center and excessive sensitivity ranges
  • Video recording capabilities embody 4K 120p[i], 10 bit 4:2:2 shade depth, All-Intra recording, XAVC HS format with H.265 codec and extra
  • 15+ cease dynamic vary for motion pictures[ii]
  • 4K 60p 16-bit RAW video HDMI output for the primary time within the Alpha™ collection
  • Quick Hybrid AF system with 759 level phase-detection[vi] AF sensors protecting 92% of picture sensor
  • Enhanced Actual-time Eye AF for film recording[vii] and nonetheless picture recording
  • New warmth dissipating mechanism and twin slot relay recording permits over one-hour lengthy 4K 60p 10-bit 4:2:2 film taking pictures[viii]  
  • 5-axis optical in-body picture stabilization helps handheld film taking pictures, with added Energetic Mode [ix] to help particularly tough handheld film taking pictures
  • World’s brightest[x] and largest[x] new 0.64-type 9.44 million-dot OLED digital viewfinder
  • Facet Opening variable angle LCD display enhances taking pictures flexibility
  • Utterly redesigned menu system with contact display interface and contact operation
  • Excessive-speed steady nonetheless picture taking pictures at as much as 10fps[xi] for greater than 1,000 consecutive uncompressed RAW pictures[xii] with full AF / AE monitoring
  • Twin CFexpress Kind A card slots that allow excessive pace information processing whereas protecting the compact measurement

SAN DIEGO – July 28, 2020 –At this time, Sony Electronics Inc. introduced the long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless digicam collection⁠ — the Alpha 7S III (mannequin ILCE-7SM3).

That includes a model new 12.1MP (approx., efficient) back-illuminated full-frame picture sensor with ultra-high sensitivity and 15+ cease huge dynamic vary[ii], a number of spectacular video recording capabilities together with 4K 120p[i] and 10-bit 4:2:2 shade depth, a brand new warmth dissipating mechanism, twin slot relay recording enabling over one-hour of 4K 60p film taking pictures[viii], a brand new autofocus system, and contact display interface and aspect flip LCD display, the brand new Alpha 7S III will develop into the last word inventive instrument for video professionals and all forms of hybrid nonetheless/video shooters.

“The Alpha 7S III is the last word illustration of Sony’s ardour to resolve our prospects’ ache factors,”, stated Neal Manowitz, deputy president for Imaging Merchandise and Options Americas at Sony Electronics. “We’re all the time listening to our prospects’ suggestions, pushing exhausting to ship innovation that goes far past their expectations. There isn’t any higher instance than this new digicam. Combining traditional S collection sensitivity with a characteristic set, efficiency stage and person expertise that’s merely unmatched out there as we speak — at any value stage — the Alpha 7S III opens up a brand new world of potentialities for as we speak’s creators.”

The system structure for the brand new Alpha 7S III has been utterly redesigned to ship distinctive video and nonetheless taking pictures efficiency. The brand new 35mm full-frame 12.1MP (approx., efficient) back-illuminated Exmor R™ CMOS picture sensor reduces rolling shutter by as much as 3 times[iv] and makes use of quite a lot of superior light-gathering methods to make sure high-sensitivity with low noise, permitting customers to shoot in low-light conditions with no need large-scale lighting setups. Along with improved picture high quality, this new picture sensor features a focal airplane phase-detection AF system for the primary time in an S-series digicam.

To go with the brand new sensor, the Alpha 7S III additionally features a new BIONZ XR™ picture processing engine that gives as much as eight instances extra processing energy[iii], minimizes processing latency, and permits lots of the hallmark nonetheless and imaging options of the digicam. The brand new system additionally consists of the world’s brightest[x] and largest[x] 9.44 million-dot (approx.) OLED digital eye-level viewfinder and is the world’s first digicam[x] with twin CFexpress Kind A card slots, enabling high-speed information switch in a compact measurement.

Skilled Video Workflow Options

The Alpha 7S III affords in-camera 4K recording as much as 120 frames per secondi, 10-bit depth and 4:2:2 shade sampling, producing gorgeous video recording. The brand new digicam affords a extra versatile and environment friendly post-production workflow with quite a lot of superior film recording modes equivalent to All-Intra[xiii] and MPEG-H HEVC/H.265 coding (XAVC HS™)[xiv]. The Alpha 7S III makes it straightforward to combine video recordings with different skilled camcorders by offering three shade gamut settings S-Gamut, S-Gamut3, and S-Gamut3.Cine, permitting customers to simply match footage shot on the Alpha 7S III with footage shot on the skilled camcorders simplifying multi-camera post-production workflow. Along with S-Log3 gamma curves, the Alpha 7S III helps an HLG (Hybrid Log-Gamma) image profile with minimal post-production. The Alpha 7S III additionally permits as much as 4K 60p 16-bit RAW output[xv] to an exterior recorder by way of HDMI Kind-A[xvi] connector, providing extra post-production flexibility.

Improved Picture High quality

The brand new CMOS picture sensor and BIONZ XR™ picture processing engine within the Alpha 7S III delivers legendary S-series sensitivity with considerably enhanced shade copy and texture renderings for improved total picture high quality. The bottom ISO has been lowered to 80, leading to a standard vary of 80-102,400 (expandable to 80-409,600 for video and 40-409,600 for stills) to offer extra versatile ISO plus huge dynamic vary with low noise in any respect settings. It affords improved picture high quality by roughly 1 cease of noise discount[iv] within the center and excessive sensitivity ranges.

The colours and textures of foliage, human pores and skin, and extra are ideally and constantly reproduced with out dependence on mild sources. Gradation rendering has additionally been refined for higher trying pores and skin tones and spotlight roll-off in portraits. It additionally improves AWB (Auto White Stability) efficiency with a brand new “Seen mild + IR Sensor” that helps to realize extra exact white steadiness beneath synthetic lighting, together with fluorescent and LED lights.

Versatile Operability

Superior Autofocus Efficiency for Hybrid use

For the primary time in an Alpha 7S collection digicam, the Alpha 7S III affords Quick Hybrid AF by combining phase-detection and contrast-detection AF, giving it the flexibility to trace topics over a large space with excellent pace, precision and smoothness, even when utilizing a slim depth of area. Advantageous focus expression is feasible with Sony’s E-mount lenses.

For environments with loads of motion, Actual-time Monitoring and Actual-time Eye AF can be found to take care of fixed concentrate on the supposed topic. Sony’s superior Actual-time Eye AF improves detection efficiency by 30% over the earlier system[iii], due to the brand new picture processing engine. It ensures correct, dependable detection, even when the topic’s face appears away. Actual-time Monitoring is initiated just by touching the topic on the display. Actual-time Eye AF is robotically initiated when an eye fixed is detected.

Versatile Autofocus Settings for Film Capturing

Based mostly on buyer suggestions, the digicam consists of a number of AF options for skilled customers together with AF Transition Pace in seven settings, to simply create rack-focus transitions, and 5 AF Topic Shift Sensitivity settings, which permits the person to customise how simply AF will swap or stick with the locked-on topic. Contact Monitoring permits person to not solely provoke Actual-time Monitoring, but additionally compose and shoot whereas utilizing a gimbal or whereas taking pictures solo. It’s now potential to Contact Focus throughout handbook focus mode on the LCD display or remotely from the Imaging Edge Cell software[xvii].

New Warmth-dissipating Construction

The Alpha 7S III’s design has been up to date to make sure efficient warmth dissipation and minimizes overheating — even throughout prolonged steady recording classes at 4K 60p 10-bit 4:2:2 video lasting an hour or extra[viii]. A newly developed distinctive warmth dissipating construction retains the picture sensor and picture processing engine temperatures inside their regular working ranges, stopping overheating whereas sustaining compact physique dimensions. The brand new heat-dissipating construction requires no fan or cupboard vents permitting Alpha 7S III to take care of mud and moisture resistance[xviii].

Film Help Capabilities

For video on-the-go, the Alpha 7S III is the primary Alpha collection digicam to incorporate Energetic Modeix with 5-axis optical in-body picture stabilization to help particularly tough handheld film taking pictures. It is usually the primary Alpha collection E-mount physique to characteristic a side-opening vari-angle rear display, excellent for gimbal-mounted pictures, sophisticated angles, handheld operation and extra. The display rotates sideways, up and down, and includes a 3.Zero sort 1.44 million-dot (approx.) contact panel LCD monitor, for optimum visibility even in vivid outside environments.

As well as, the Alpha 7S III offers a choice of new Artistic Look with 10 presets that can be utilized for each picture and video shoots, making it straightforward to create attention-grabbing moods proper within the digicam for use as is or custom-made by the person.

A digital audio interface has been added to the digicam’s Multi-Interface (MI) Shoe for clearer audio recordings from a suitable Sony exterior microphone. Used with Sony’s XLR-K3M XLR Adaptor Equipment, the Alpha 7S III offers 4-channel 24-bit digital audio recording functionality in an Alpha collection digicam for the primary time. Like different MI shoe equipment, no cables or batteries are required, offering unrestrained freedom for Alpha system moviemaking.

Extra film help capabilities embody a redesigned monitor show with a daring, clearly seen purple body that makes it clear when recording is in progress even when mounted on a rig or gimbal, customized zoom settings, adjustable white steadiness whereas recording, show rotation, interval recording, nonetheless extraction from motion pictures and extra.

Excellent Nonetheless Picture Images

The Alpha 7S III features a quick Hybrid AF system with 759 phase-detection AF factors protecting 92% of the picture sensor. The digicam also can obtain excessive AF precision to precisely and reliably focus in mild right down to EV-6[xix], the place topics are tough to see clearly even with the bare eye. Customers can repeatedly shoot greater than 1,000 uncompressed RAW[xii] pictures at as much as 10fps, or as much as 8fps in reside view mode, with both the mechanical or digital shutter.

The Alpha 7S III additionally consists of the world’s first[x] 9.44 million-dot (approx.), 0.64 sort Quad-XGA digital viewfinder with a high-definition OLED show and refined. The Alpha 7S III viewfinder affords a 0.90x viewfinder magnification[xx], 41° diagonal area of view, 25mm excessive eyepoint for clear, low-distortion nook to nook viewing. It is usually mud, fog and moisture resistant[xviii], extraordinarily responsive, and has switchable modes for various topic sorts. Each side of the Alpha 7S III viewfinder has been designed and refined for an expert workflow.

For the primary time in one among Sony’s digital cameras, the Alpha 7S III consists of HEIF (Excessive Effectivity Picture File Format) permitting for clean 10-bit gradations and superior compression know-how to take care of picture high quality whereas considerably decreasing file measurement and saving space for storing. HEIF stills shot on this mode might be performed again on a suitable Sony HDR (HLG) TV by way of a direct HDMI Kind-A connection from the Alpha 7S III, delivering true-to-life dynamic vary[xxi].

Versatile Design Made for the Execs

CFexpress Kind A for Excessive-speed Information Switch

In one other world’s firstx, the Alpha 7S III options two CFexpress Kind A suitable media slots which additionally help UHS-I and UHS-II SDXC/SDHC playing cards, enabling excessive write-and-read speeds whereas protecting the digicam physique compact in measurement. CFexpress Kind A playing cards are ideally suited to high-speed steady RAW nonetheless picture taking pictures in addition to 4K 120pi film recording at excessive bit charges[xxii], offering next-generation write speeds that may rapidly clear the buffers of cameras that generate excessive volumes of nonetheless picture and film information. Excessive-speed information switch to a PC is feasible at about 1.7 instances sooner[xxiii] than that of SD card. The twin slots might be set to relay mode for prolonged steady recording of even the best bit charge information in addition to simultaneous recording and type by format sort recording.

Revised Menu System with Enhanced Contact Display

The Alpha 7S III additionally includes a revised menu construction for simpler navigation and touch-responsive menu operation for sooner, extra intuitive management. For creators who shoot each stills and films, separate settings can now be saved for stills and film taking pictures for fast transition between the 2.

Excessive Reliability Provides Creators New Freedom

Skilled customers want extra than simply refined options and efficiency. In addition they want the reliability and sturdiness demanded of any skilled instrument. The Alpha 7S III includes a redesigned grip for larger consolation and a safe maintain, an improved mud elimination characteristic, plus mud and moisture resistance[xviii] that maximizes reliability in difficult environments. It features a sturdy, dependable HDMI Kind-A connector, and is the primary Alpha collection digicam to help USB PD (Energy Supply), permitting larger energy to be equipped from an exterior supply in order that customers can proceed to file for prolonged intervals with minimal inside battery utilization.

Superior Connectivity for Skilled Working Environments

The Alpha 7S III has been designed and configured to help picture and video journalists and sports activities shooters who have to ship stills or motion pictures as rapidly as potential with a number of superior connectivity choices. The digicam helps 5GHz[xxiv]/2.4GHz wi-fi LAN (IEEE 802.11ac) and affords MIMO (multiple-input and multiple-output) to enhance communication high quality by utilizing a number of antennas, doubling in pace when in comparison with the Alpha7R IV. It additionally carries new USB tethering help[xxv]. When linked to a 5G (fifth era know-how customary for mobile networks) suitable gadget by way of USB cable, it’s potential to make use of 5G community for quick and steady FTP file switch[xxvi]. USB to high-speed wired LAN connectivity[xxvii] additionally affords steady and quick FTP switch for each motion pictures and stills. A USB Kind-C™ connector that helps quick SuperSpeed USB 5Gbps (USB 3.2) information switch is supplied, enabling high-speed PC Distant (tethered) information switch obtainable for clean dealing with of enormous picture information.

Pricing and Availability

The brand new Alpha 7S III Full-frame Interchangeable Lens Digital camera might be obtainable in September 2020 for about $3,499.99 USD and $4,799.99 CAD. It will likely be bought at quite a lot of Sony’s approved sellers all through North America.

Unique tales and thrilling new content material shot with the brand new digicam and Sony’s different imaging merchandise might be discovered at, a website created to coach and encourage all followers and prospects of Sony α – Alpha.

For detailed protection on the brand new product on Alpha Universe, please go to this LINK.

The brand new content material may also be posted straight on the Sony Photograph Gallery.

2. Sony A7S III Specs


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